Jodie Kidd/Goodwood Festival of Speed

Part of BMW UK ‘s grandiose event presence at the Goodwood Festival of Speed, is the increasingly popular Lifestyle shop.

Designed to drive up footfall, working live and using the power of social media, we enlisted Jodie Kidd to pop along to the shop, where BMW embossed a personalised key fob for the former supermodel.

The key to clever activation?  Quick thinking.

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