Jodie Kidd/Goodwood Festival of Speed

Part of BMW UK ‘s grandiose event presence at the Goodwood Festival of Speed, is the increasingly popular Lifestyle shop.

Designed to drive up footfall, working live and using the power of social media, we enlisted Jodie Kidd to pop along to the shop, where BMW embossed a personalised key fob for the former supermodel.

The key to clever activation?  Quick thinking.

More case studies

Alexander Sims/Coral Eyewear

Having secured the sustainable eyewear brand ‘Coral’ as a personal sponsor for Sims, we worked closely with them from concept to delivery, on a unique pair of sunglasses designed to promote the wider issue of sustainability through the driver’s platform in the all-electric race series.  
Read More

Jade Edwards/29 Productions

Renault Clio Cup racer Jade Edwards commissioned our in-house content company 29 Productions,  to produce a promo video for her innovative 9 for 9 sponsorship proposition.
Read More

MINI UK/Alexander Sims

Famed for its fun and eye-catching campaigns, MINI UK came to the Goodwood Festival of Speed with a barber in tow.
Read More

BMW Park Lane/Jason Atherton

BMWi Park Lane was looking for a ‘money can’t buy’ addition to a customer/prospect evening around its award-winning i8 supercar.
Read More

Henley Festival/Alex Corbisiero

With premium car manufacturer BMW looking to amplify its partnership with the boutique Henley Festival for music and arts, we brought in England Rugby and British Lions player Alex Corbisiero to help out.
Read More