MINI UK/Alexander Sims

Famed for its fun and eye-catching campaigns, MINI UK came to the Goodwood Festival of Speed with a barber in tow. Pulling a few strings and calling in a few favours, Formula E global racing star Alexander Sims – who’s used to close shaves – quickly found himself in the hot seat.

The polished result was a social media hit with BMW, MINI, Alexander and Festival fans alike.

More case studies

Alexander Sims/Coral Eyewear

Having secured the sustainable eyewear brand ‘Coral’ as a personal sponsor for Sims, we worked closely with them from concept to delivery, on a unique pair of sunglasses designed to promote the wider issue of sustainability through the driver’s platform in the all-electric race series.  
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Jade Edwards/29 Productions

Renault Clio Cup racer Jade Edwards commissioned our in-house content company 29 Productions,  to produce a promo video for her innovative 9 for 9 sponsorship proposition.
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BMW Park Lane/Jason Atherton

BMWi Park Lane was looking for a ‘money can’t buy’ addition to a customer/prospect evening around its award-winning i8 supercar.
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Henley Festival/Alex Corbisiero

With premium car manufacturer BMW looking to amplify its partnership with the boutique Henley Festival for music and arts, we brought in England Rugby and British Lions player Alex Corbisiero to help out.
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Jodie Kidd/Goodwood Festival of Speed

Supermodel turned race driver turned journalist and broadcaster, Jodie Kidd, paid a visit to BMW's Lifestyle shop at the Goodwood Festival of Speed.
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