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MINI UK/Alexander Sims

Famed for its fun and eye-catching campaigns, MINI UK came to the Goodwood Festival of Speed with a barber in tow. Pulling a few strings and calling in a few favours, Formula E global racing star Alexander Sims – who’s used to close shaves – quickly found himself in the hot seat.

The polished result was a social media hit with BMW, MINI, Alexander and Festival fans alike.

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